Dear colleague,

we are pleased to announce that registration for the 4th TTT pre-conference workshop “Selling Translations® The 4 Steps to International Sales Success for LSPs” is now open!
Early Bird registration of EUR 100 per person is open now and ends, as with the Conference, before September 23rd, after September 24th or upon arrival is EUR 120 per person.

Selling Translations® is the world’s leading sales training program for the professional translation industry. Over 6,000 translation industry professionals from over 120 countries have completed our courses either in-person or on-line.

This workshop brings together 4 critical elements in the international sales success for any LSP; defining your international message, creating an effective on-line presence, maximizing existing global accounts, and breaking into new international clients.
After attending this workshop you will be able to:

  • Create a compelling international marketing message
  • Optimize your international on-line presence by:
    • Improving the global effectiveness of your website
    • Implementing effective international Search Engine Optimization strategy and tactics
    • Creating effective and compelling profiles on social media such as LinkedIn
  • Break into new international accounts (direct or other translation service providers)
  • Effectively manage your global accounts by:
    • Developing an account management strategy
    • Maximizing the value of international accounts
    • Implementing practical sales techniques to up-sell and cross-sell
  • Avoid the most common marketing mistakes made by translation service providers

Throughout the day you will develop your own ‘International Sales and Marketing Action Plan’ based on instructor led tuition, individual and group exercises, all using real world translation industry examples and scenarios.
This course is designed translation service providers including translation companies and freelancers providing written and spoken translation. The course and materials were created from the ground up for the language services industry.

The workshop will be held on Wednesday 19th of October the day before the Conference starts.
The cost of this (1) day workshop includes course materials, exercises, lunch, and refreshments.
This workshop will be led by Doug Lawrence who has over 20 years’ experience in international sales within the translation industry, and has worked with translation buyers internationally to help them improve their export sales.
This course and international marketing examples will be delivered in English.
Please complete the form at http://tiny.cc/TTT4-Workshop to register.

Registration time: 09:00
Workshop start time: 09:30
Workshop end time: 16:30

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Lunch Break13:0014:00
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