Gabriele Sauberer
The “Big 5 in Quality” and Why Adaptation is Bigger Than Innovation
Is innovation overestimated? Did we believe in the wrong stories? Is the narrative about Nokia´s decline due to lack of innovation simply not true? And if so, what else than innovation is good for our business? What if innovation is only one way of a broader adaptation strategy in turbulent, fast-changing times? What if boring compliance with industry standards keeps us fitter for the future and not cool innovations? And which standards would be the most important ones for Language Service Providers?
In my presentation, I will try to answer these questions in a new and thought-provoking way, suggesting that “Innovate or die” could be translated into “adapt or die” – a bit like in Darwin’s Theory of Evolution …