Velimir Srića

Velimir Sirća

Velimir Srića is professor of management at the University of Zagreb, and former visiting professor at UCLA in Los Angeles and Renmin University in Beijing. He is also a distinguished consultant in leadership, innovation and digital transformation. He was a member of Croatian government, one of the founders of Croatian Computer Literacy Society, and Croatian European Movement. He was also the president of the Zagreb City Assembly. Even though he is a World Bank expert on change management, a member of the European Academy of Sciences and Arts, the author of 67 books and more than 500 articles in scientific and popular magazines, he is a simple guy, crazy about his four kids and his guitar and fascinated by the challenges of digital transformation. His most recent books are »In Search of Harmony in a Disharmonious World – Leadership Manual for Change Agents and Dreamers«, Algora Publishing, New York, 2014; and »Creativity and Innovation Management: A Storytelling Approach«, Kindle Store, Amazon, 2016.

Digital or Dead: The Challenges of Digital Transformation

We are on the road to the 4th Industrial Revolution. Each organisation, each profession and each individual are facing the dilemma: Digital or Dead. Disruptive innovation changes everything. In the next 5-10 years, most traditional industries will suffer disruption due to software. For example, Uber is just a software tool and they don’t own any cars, but are the biggest taxi company in the world. Airbnb is the biggest hotel company in the world, although they don’t own any property. Who will evolve into the Uber and the Airbnb of translation industry? Artificial Intelligence provides the technology and methodology to become exponentially better in understanding the world and solving most problems in a new way. Critical issues in IT leadership will be focused on business needs, capabilities and availability related to Digital Transformation. The speaker will address key challenges of the Digital Transformation, starting with technology-related trends and ending up with organizational culture-related issues.